Monday, 18 October 2010

Blogs 2 and 3 from behind the scenes at our Victorian Festival of Christmas come from Kelly Haswell and Amy Cosgrave, from marketing to stallholders!

Hi there! My name’s Kelly Haswell and I’m the Marketing Executive for Events at Portsmouth Historic Dockyard, so it is my job to make sure that everybody knows about the great events that we hold here!

Work on A Victorian Festival of Christmas is now pretty much ongoing all year round - in fact we have just announced the dates for 2011 (25th – 27th November if you’d like to put the date in your diary!) and we are starting to promote this now to the coach travel and group organisers who plan their itineraries way in advance.

At this year’s Festival of Christmas we will be thinking about the next event and taking photos for next year’s poster, leaflets and adverts. From June we then start to put all this together – it is always a bit strange to be looking at snow pictures in the middle of a heat wave! I work closely on the designs with Terri (our Event Executive) who tells me what she is planning for the event each year and who she thinks this will appeal to and we then try to make the marketing materials reflect these themes and appeal to the right people.

So how do we actually tell people about the event? Well, the marketing plan is now pretty detailed and covers an area up to 2 hours away from Portsmouth. We put together a leaflet which we get out to just about everywhere we can think of, we have the website which we try to promote online and increase visits to, we advertise in loads of magazines, guides and newspapers, we have adverts on air with our radio partner, Wave FM, and in November we’ll have lots of large posters and banners going up throughout the area – you may even see us on the back of a bus!

So look out for A Victorian Festival of Christmas adverts in your area… we always like to know where we’ve been seen! And if you think we’re missing a great magazine to advertise in or a brilliant poster site in your area, please let us know!

Finally don’t forget to sign up to receive our regular e-newsletters where we will keep you informed of what will be happening and we’ll send you the full programme when it is printed in November.

I look forward to seeing you at A Victorian Festival of Christmas!



My name is Amy Cosgrave and I am here to talk about my role within Portsmouth Historic Dockyard. I assist Terri Hall our Event’s Executive in all things events and this is my second year working on the Victorian Festival of Christmas which is unbelievably in its 11th consecutive year this year!

I hope you are all as excited as I am about this event taking place at the end of November 2010 and as we are now in the month of October it is growing ever closer!

My job is to organise and arrange the large Victorian Christmas Market which grows year on year with more than 150 traders coming from all over the country to participate in one of the largest Christmas Markets on the South Coast. This year in an exciting new addition we also have Hampshire Fare attending with their large selection of food, drink and crafts all locally sourced from Hampshire Produce.

Arranging and collating all of the different traders, pitch spaces and lots of paperwork is no quick task with exhibitors booking their space way back at the beginning of the year (some even apply during the event itself!) so it is something that comes together over a long period of time. We are always very proud of the traders and exhibitors that come along year after year and support the event to give you guys the opportunity to buy some crackin’ Christmas presents for all your family and friends. Here is a sneaky preview of some the fantastic shopping offer to wet your appetite…

Visit AbiDesigns for some beautiful and unique shoe clips that women would have worn on their shoes in the Victorian times – so jazz up some old heels with these lovely accessories.

Treat Grandma to a little tipple with Celtic Country Wines who will be selling locally sourced wines and liqueurs that make the perfect stocking filler!

Joanne Potter is a local Textile Artist who will be trading in handmade handbags and accessories as well as Christmas Stockings!

Like blueberries? Well visit The Dorset Blueberry Company for a wide selection of all things blueberry! Pies, cookies and jams!

Enjoy a festive mug of mulled wine from the Gluevine cabin or a pint of cider from Olde Joes and pair it with a Traditional Cornish Pasty for a true winter warmer.

Take care of your sister for Christmas with a piece of stunning jewellery from the many varieties of jewellery we have on offer including Natural Stone Jewellery, Joy’s Jems, Jewellery By Mia and add some Tibetan flare to your world by visiting Sacha at her Sunny Days stall!

Finally, don’t forget to decorate the house! Visit Mr and Mrs Santa Claus for a beautiful selection of Christmas decorations that you won’t want to give away as a present!

It is a lot of hard work by many different people to make this event the wonderful success it is and it is so worth it when we see all of you lovely visitors entering through the gate to enjoy your day; So thank you and I look forward to seeing you at A Victorian Festival of Christmas 2010!


Amy. x

Photos above: Kelly Haswell, Marketing Executive, Amy Cosgrave, Events Assistant for A Victorian Festival of Christmas.


No comments:

Post a Comment